Wizard!: Harry Potter’s Brand Magic (Great Brand Stories series)
Binding: Paperback
ASIN: 1904879306
Manufacturer: Cyan Communications
Average Customer Review: 
(From 2 total reviews)
List Price: $12.95
Amazon Price: $5.76 (12 new 10 used available)
You save: $7.19 (55.52%)
Availability: Usually ships in 24 hours (Eligible for FREE Super Saver Shipping)
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Editorial Reviews
Book Description:
Customer Reviews
No News by M. Casanova
The core message of the book “Harry Potter is a brand” is repeated throughout the book and as it is already contained in the title I consider the book not worth reading.
The author has made an effort to write humorously but he failed.
I think this book is a little bit boring.
Entertaining and Informative by Lucian Reign
I was standing in a bookshop and hesitating to buy it. It was one of those things that kept hanging in the mind when i got home. Within two days i returned to the bookshop and purchased it and have found it a very interesting read. The magic of marketing and the power of print!
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Friday, March 28th, 2008 at 9:01 am under
