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As a copywriter myself, actively selling my services, I’m often asked to a) explain what a copywriter does, b) justify why someone should pay someone else to write for them - we all learned writing at school; right?

Save Time and Money

One approach would be that if you employ a copywriter it saves you the time you have to spend doing it. Assuming you cost your company more an hour than you would pay your copywriter an hour, then I guess that approach is OK, especially as a copywriter will probably get the job done in half the time it would take an unpractised writer to do it in. I think this approach misses the point though.

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Posted in Writing and Speaking on July 5th, 2008
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Forces of good and evil have existed since the beginning of the Universe. These forces exist mainly in the subtle regions of the Universe and influence the positive and negative forces on Earth almost completely. From time to time the subtle forces of evil gain enough spiritual energy to attempt to establish a demonic rule in the Universe.

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Posted in Newsletters on May 28th, 2008
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One of the best ways to promote your website or blog is through article marketing. Learning to write articles quickly is a skill you have to master to accomplish this.

Many website owners make article writing a lot more complicated than it has to be. When writing for websites, remember first of all that people online are scanning web pages, not reading every word, so there is no need to spend hours making every word perfect.

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Posted in Writing on April 13th, 2008
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You may already have a talent for writing powerful headlines. More likely, you will be in the majority of people who have difficulty making a headline draw. The purpose of the headline is only to make the reader read on. No more, no less.

The first thing you should do is research what others are doing with their headlines. Every time you see a headline that catches your notice and fans the desire to read more, save a copy in your “swipe file”. Swipe files are files in which copywriters save other copywriter’s good marketing ideas. They look through the swipe file when they are ready to work on their own copy.

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Posted in Writing and Speaking on March 12th, 2008
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I attended a seminar run by two-time UK and Ireland Public Speaking Champion, Simon Bucknall. The main focus was how to build a connection with your audience.

Obviously an article cannot do justice to the enjoyable two-hours spent at the event. And I’m not about to regurgitate the man’s content here. So what I’m going to do is provide a little bit of information that you might find useful and give you some of my own thoughts.

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Posted in Writing and Speaking on March 9th, 2008
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There are times when no matter how effective our communication skills are there are mis communications. And although we listen to information that is transmitted to us for internalization and understanding, we gather most of the information from the physical signals. Such signals include body language, facial gestures ones distance from us etc. Also in conjunction to the language used to communicate we seem to translate the pitch and tone before the words.

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Posted in Writing and Speaking on February 27th, 2008
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Let us look at the main reasons that you may want to write
articles and market your business. By writing articles you
will establish yourself as an expert in your niche. This
creates trust and credibility online that is vital to
succeed. People only buy from people that they like, know
and trust. Your article marketing leads are likely to
convert ten times better than leads from other sources.

Let us look at the main things that you need to do to
achieve success with your article marketing.

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Posted in Writing and Speaking on February 11th, 2008
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Article writing can help your online business in more ways than you can imagine. It’s a sure technique to boost traffic to your web site. It can also make you famous and you can build and promote your expertise and integrity in your chosen field. It’s also a way of advertising your products or services and you can expect your sales to go up if you are successful in article writing and marketing. These are the three common uses of article writing and you can gain from it by following the 3 most effective practices to article writing.

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Posted in Writing and Speaking on February 2nd, 2008
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I recently spoke with a gentleman who had written and published a book on terrorism’s threat to our water supply. As we discussed avenues for marketing his book, this gentleman remarked that mostly academicians had purchased the book, which he found scary. Here was an individual who had the knowledge and the foresight to write a book on an important subject of concern to our country, and yet he did not recognize the position this placed him in. The first thing this gentleman needs to do in marketing his book is to accept the fact that, since he wrote the book, he is now the expert on the subject of how terrorism could affect our water supply.

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Posted in Writing and Speaking on February 2nd, 2008
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It is a common knowledge that article writing is the cheapest and effective way to promote a web site. Aside from being easy, it is also a proven hit when it comes to getting more traffic to your web site. Just put what you know in an article and have it published, you are sure to win a lot of people’s heart. You will be able to see great changes on your sales.

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Posted in Writing and Speaking on January 31st, 2008
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