Business Model Innovation: Be Disciplined in Looking for Better Places to Add More Value
Most people would like to increase value for customers but lack a process to find these opportunities. This article fills that gap.
Although most can easily understand examples where time and economic benefits are measurable, you also have to keep in mind that noneconomic benefits can be important, too. When Estee Lauder formulated the Clinique line of cosmetics and toiletries, it provided hypoallergenic relief for those who wanted a better appearance and less discomfort from using common beauty products.
