A recent interview with Simon Phipps, chief open source officer at Sun, discusses his reaction to harsh commentary from Novell CEO Ron Hovsepian. Hovsepian makes some strong allegations that Solaris and OpenSolaris are going nowhere.
It doesn’t matter whether you hire a PR company to get exposure, or write your own press releases and submit them, there’s a way you can generate much more PR exposure, with little effort.
You know that if you send your press release to every editor under the sun (even if your article is of no interest to their readers), that is the easiest way for you to turn off your media contacts. That’s for sure. However, there are many ways you can increase your press release coverage in a targeted way, via the Internet.
